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The origin of Prima cer

Prima cer Srl is a company founded in 2001 in Sassuolo (Modena, Italy) in the heart of the ceramic district and, since then, quite naturally, has been able to distinguish specializing in the supply of mineral raw materials, metal oxides and consumption materials for the ceramic industry. From the industrial field of ceramics to the related fields the step is very short, so Prima cer has quickly gotten an important role in the field of sanitary ware, refractory and bricks. All products are in full compliance with the REACH regulation.


Quality above all

During the years, the supply of Prima cer has been enriched with secondary raw materials: an opportunity for all of our customers that are sensitive to environmental issues. The ever-increasing use of secondary raw materials is boosting the recycle of waste materials. Prima cer provides a service of retrieving and processing such materials and supplies them as secondary raw materials. All of this in compliance with local rules and regulations.



We operate in several fields. In addition to the worlds of ceramic, sanitary ware, refractory materials and bricks, we are able to satisfy needs in agribusiness, zootechnical, paper, pharmaceutical, fertilizers, and animal feed. Technological progress and new scientific discoveries, however, increase this list every year.


Support and services

The experience in many industrial contexts and the network of partnership established over the years by Prima cer with Italian and foreign partners, allow us to offer an efficient technical support in the different processes of acquisition of materials. Moreover, the attention we devote to our customers is addressed to looking always for the best technical and commercial solution available on the market in term of quality/price ratio.